Why I shut down my $53k/yr agency

364 days after starting my agency, I shut it down.

In that time, I earned a grand total of...

$53,158.40

Not bad for a first attempt...

I had all the makings of a respectable agency:

• Happy clients

• Monthly income

• A wonderful team

• Regular sales calls

I was living in a penthouse in the south of Spain.

I could travel where I wanted, when I wanted.

I didn't have too much work to do.

I was living "the life".

Now, don't get me wrong...

For most of that year, I was a slave to that business.

It was tough, but the rewards outweighed the pain.

For a while anyway...

After a year of grinding away, I had outsourced pretty much everything.

I was generating income, but my energy was misguided. I had nothing to do.

The devil makes work for idle hands...

I began to drink more, neglect my health, fight with myself relentlessly.

I became agitated. Restless.

Naturally, certain questions started clouding my mind.

What am I really working towards?

What is this agency working towards?

Is money and time really all I want from life?

I didn't have the answers.

But I knew I was unhappy...

• My agency was meaningless.

• I wasn't enjoying the "free time" I had.

• I wasn't making any real contribution to anything.

My infinite potential was limited to a meaningless, semi-passive paycheck and my precious time was awfully misused.

What the fuck...

You see, I've always wanted to do something meaningful with my life.

I want to actually make an impact. Improve the world.

Running a lead-gen agency did not tick that box for me...

And that realization hit me like a fucking freight train.

So I shut it down, overnight.

I let go of my clients and my team.

I deleted my content and collapsed the funnel.

My life took a complete 180 on the 26th of April.

That day, I decided to start a new project.

I didn't know quite what I wanted to do, all I knew is that I've always wanted to be a writer.

I'll be honest with you here...

I write these tweets & letters for selfish reasons.

• I get a kick out of writing.

• I get a high when you enjoy my work.

• I get a paycheck for doing something I love.

I want to help you more than anything, but ultimately I write because it makes me feel good.

Writing for you is what gives me meaning.

It keeps my head on my shoulders.

It's all I want to do with my life.

I fucking love it.

If you'd let me, I'd like to give you a piece of advice...

If you're working towards something that your heart isn't fully committed to, no paycheck or amount of free time will satisfy you.

Please don't make the same mistake I did.

Pave yourself a path that you want to walk down.

Otherwise, what's the fucking point?

Louis

PS - I always love to hear feedback on the letters I write.

Since we’re friends now, feel free to slide into my DM’s or email inbox and let me know what you think!